You do! All businesses can benefit from publishing press releases, whether small or large. Here are seven benefits that using press releases can bring to your business:

  1. A press release is a cheap way to increase your visibility. All you need to write a press release is a story and knowledge of how to put one together, so it can be cost-free. It’s possible to reach a very wide audience because once your press release has been shared with your chosen publications, it could be picked up by larger news publishers who routinely look for stories in local news outlets.
  2. Press release distribution is inexpensive. All you need is a list of publications you’d like to feature in and some time to contact the relevant people.
  3. All you need to write a press release is a story and knowledge of how to put one together, so it can be cost-free. It’s possible to reach a very wide audience because once your press release has been shared with your chosen publications, it could be picked up by larger news publishers who routinely look for stories in local news outlets.
  4. Press releases give you credibility by establishing you as an industry expert. This creates a feeling of trust for customers so they are more likely to buy from you or use your services. Also, whenever the media need an expert to comment on a story related to your industry, you want to be the one they will call upon.
  5. You can get more customers by publishing press releases as the wide distribution means that your company news will reach customers who have not yet heard of you.
  6. Positive news about your company’s successes can attract investors. It’s useful to have an area on your website to host a collection of press releases.
  7. A press release also has benefits for search engine optimisation. If you research the keywords using a keyword planner, and then include them high up in the copy,  you’ll improve your SEO. However, be careful not to sacrifice the readability of your press release for the sake of SEO.

Have you used press releases to announce news for your business? Have they brought you any of the benefits listed above or any other benefits?

by Verity Payne

www.spheresocialmedia.co.uk

         

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